Client Overview

The client was a stock market trader & trainer who used to conduct small-scale seminars on stock market trading and investing.

Client Requirement

The client wanted to create his own brand and increase the batch size of his seminars.

Neo Kinetic Solution

Free Workshop

We suggested a 1-day free workshop to introduce people to the amazing world of financial markets and how receiving training from him will benefit them in growing their assets.

We targeted the right people on social media platforms with a precise and easy-to-understand messaging & presentation to support it.

Branding the Speaker as a 5 Star Trainer 

We requested seminar participants to share their feedback and created a message for students to share it in specific terms on social media. 

We used:

• Structure to share testimonials
• Continuous Whatsapp Promotion to the existing students
• Thank you message for those who gave the testimonials

Reach out to people outside Mumbai 

We suggested conducting a webinar to target people from cities where people have shown interest in financial markets. Just 2 days of the campaign and thousands of people from other cities visited the landing page.

We used:

• A landing page
• Facebook Event
• Facebook Advertisement
• Direct Calling for follow up
• Whatsapp for reminder messages with Webinar Details

Immediate Outcome

• 500+ Registrations
• 700+ Log-ins
• Participation from over 16 states and 36 cities across India
• People joined from over 4 countries

Overall Results Till Date

• 12,400+ Business Leads Generated
• 4,300+ Paid Leads
• Batch size of Paid Seminar has gone up from 30 in 2015 to 800+ in 2019
• 500+ Paid Registrations for the first event in Pune